MooodyCow Transforms SEO Decision-Making for a Global Media Group with the Optimiser

MooodyCow provided the specialist expertise to design and develop an intelligent optimiser that consolidates search, analytics and keyword data into ranked weekly recommendations. The solution combines opportunity scoring, effort estimation and confidence weighting, allowing teams to align activity to specific objectives including traffic growth, conversion and brand protection.

• Consolidated search-console, analytics and keyword inputs into a coherent, repeatable recommendation workflow.
• Developed an automated keyword-expansion process using advertising-platform and keyword-planning data to identify emerging opportunities and content gaps.
• Applied Bayesian modelling to historical performance, giving each recommendation an evidence-based confidence score.
• Combined statistical inference with rule-based optimisation to manage volatility while keeping recommendations transparent and explainable.
• Integrated the optimiser into the organisation's analytics environment and aligned its outputs with established editorial and campaign workflows.
• Led collaboration across data, SEO, content and technical stakeholders to ensure the solution was operationally relevant and readily actionable.